CURRENT SCENARIO - CONSTANT AND RAPID CHANGES.
In the contemporary business scene, changes happen rapidly and can affect the most various living areas: technology, culture and behaviour. Technology enhancements are incorporated to the production and management ambiences, making plans and procedures obsolete that recently were taken as revolutionary. Business managers coexist in a high level of anxiety environment, triggered by the competion amongst companies.
The sttrugle to accomplish even bigger slices of the market aligned with the rapid technology evolution, spread worldwide, makes it an obligation for companies to rise up to the challenge and come up with new and inovative strategies and plans of action that would easen the further development of companies already habituated with this new scenario.
WHAT TO DO?
Make a plan for companies to keep up and incorporate these scenario changes is the number one priority; Flexibilty and openess to changes and the agility to make new and better decisions are major requirements that would easen the insertion of companies in this new demand profile. Strategic planning is the management tool that leads to a clear goal definition for the company and forecasts possible ways to be followed to achieve these objectives.
To the development of this strategic plan, Centro da Terra utilizes a methodology that makes it easy for participants to elaborate a self-analisys of the organization, taking into consideration the development of the company's identity, projecting future scenarios within a global market view, resulting in strategic projects of short and mid-range lenghts, that lead the organization to the level of competitiveness that is required to conquer the target market.
STRATEGIC PLANNING - METHODOLOGY